Every person having an online store, demands more traffic and more sales in his online store. Right? But not everyone succeeds in doing so! What are the reasons? Why Shopify store owners usually fails in making money from their online store.

The answer is very simple. Just setting up an online store is not providing you the guarantee of generating sales without your own efforts.  You need to know the tactics of how to do the best marketing for your store that customers automatically arrives at your Shopify store.

In this blog, we are going to take a look at 16 tactics that you can apply with the intention of increasing sales on your Shopify store. You are needed to put these tactics in action one-by-one and analyze yourself which tactic is creating wonders for your Shopify store.

 

By the end of this post, you will be able to convert your dull Shopify store into a powerhouse that generates sales morning and evening, day and night.

Let’s go!

1. Upselling Online

You may be thinking that upselling is unethical, but it is not. Upselling is actually improving your customer’s experience of any specific product and adding more value to his money. And at the same time, your objective of increasing sales is also achieved.

This is called a win-win situation for both shoplift store owner as well as a customer.

When used properly, upselling can actually bring you closer to your customers while bringing you more traffic & revenue, better retention, and lower churn.

You are still confused what Upselling is?

Upselling is a sales technique where you offer your customers the chance to purchase upgrades. These upgrades are in the form of better specifications, better features, and more volume. Certainly these upgrades are a more expensive version and with the help of this, you can sell your higher priced products. This way your customer spend more money they actually thought of spending.

There are two keys to upselling:

1) Making your upsells related to the original product,

2) Being thoughtful to the price range of your customers.

Just bear in mind that your product has to fit the original needs of your customer and that they may not be very passionate about a higher product price once they have an anchor price in mind. The new product must really be better than the original.

 

2. Social Media Impact

Business owners often wonder about the "ROI of social media. Facebook page actually drive sales? Tweeting really does anything for my bottom line? Should I be on Pinterest or on Instagram?

Example of Social Media Impact

Take a look at the simple diagram throwing a light on which social media platforms offers what amount of average order value.

 

To better understand how social media is impacting the e-commerce industry, see how each and every social media platform will work and benefit your Shopify store in different ways-

Network on LinkedIn

Think of LinkedIn as your professional Facebook profile.  Depending on what you are selling, you may find yourself spending as much time on LinkedIn developing your business as Facebook.

Now the advantage of LinkedIn is not necessarily just making direct sales. It is also about expanding your network and creating a wide array of opportunities.

Hopefully, you already have a LinkedIn profile and have been managing it over the years. If not, no worries, go ahead and sign up for one now.

How to Make Connections on LinkedIn

Just as similar to Facebook, LinkedIn is a social network, but in place of “friending” people, you simply “make a connection”.  Obviously, the more connections you have, the larger audience you can broadcast to. Ecommerce merchants should expand their network as much as possible. Here are some ways you can increase the number of connections:

• Make use of LinkedIn’s “Add Connections” feature
• Go through your old business cards
• Add your friends and family members from Facebook
• Every time you meet someone new adds them to LinkedIn

It is truly significant to only make connections with people you know or have met in the past. Don’t add people you don’t know or have no connection to at all. Not only does LinkedIn frown upon adding people you don’t know, it also lessens the effect for when you broadcast your messages.

How to Complete Your Profile

Your LinkedIn profile is basically an online resume. You are going to want to fill out your past job experiences and of course, what you are up to now.

A lot of people will read your “summary”. So spend time crafting something engaging about your new business venture. Here are some things you can do to spice it up:

• Tell a story – Stories are much more fun to read than your typical resume jargon. Humans have evolved to remember things via story telling.
• Clearly express your unique selling proposition – It is vitally significant to clearly convey to people why your online business is different and stands out from the rest.
• Tell people how they can help you –Doing this helps in increasing the power for other people to conduct effective networking with you. They will know who to send your way, and you will likely want to know who to send their way.

A Quick Note About Posting Updates

The one thing that differentiates LinkedIn updates from Facebook updates is that they are seen as professional messages. On Facebook, people post whatever is on their mind, so an update does not always hold much weight. When someone sees your update on LinkedIn, generally your network will take it much more seriously.

The Three Things You Should Post on LinkedIn:

• Links to your product web pages
• Content that your network will find valuable
• Post your our own content

As a final point, when you are posting updates be sure to write a description in addition to including links to your website. Conversion recommendations tend to get more engagement from your network than sales pitches or boring product descriptions.

Networking On LinkedIn

You have probably heard that networking is an important thing to do at some point in your life. While of course that is true, there are a few things you need to know about networking to make it effective. Here are 4 tips to help you network on LinkedIn:

 

• Find the best groups that work for you and stick with them.
• Continuously meet with the same people so they remember you.
• Don’t network occasionally.
• For networking to become effective, it takes time

These rules apply for both the offline and online world. The important thing to remember is that you should only network with online groups that are active online. Don't waste your time with people who have just joined up once and have not visited in months.

Spark Conversations on Twitter

Twitter can be a powerful tool to help online store owners grow their business. Without investing too much time or money, you can easily drive traffic to your e-commerce store. It is also a great way to engage with your customers once your business is up and running.

 

Setting up your account the right way

 

• Profile Photo: You should make your profile avatar your business logo. When it comes to branding, it is important to be consistent across all your online properties to avoid confusion.
• Your Bio: This is the perfect location for your company tagline or value proposition. Keep it short and sweet and don't be afraid to have some fun.
• Your Website: Always link to your homepage in your Twitter bio section.
• Your Background: Backgrounds can be used in many useful ways. You can either choose to make use of large branded artwork or provide an image that displays contact or support information.

Direct Engagement

Twitter has an amazing real-time search feature. You can listen to anyone’s Twitter conversation - a feature that can help you increase sales. Here are some things you can approach them with:

• Offer coupons – If you find someone who has just purchased a similar product that you sell, you can offer them a coupon for the next time they are in the market for a similar product.
• Ask them about their purchase – If they have just purchased an item you sell, you might want to ask them about their experience to learn why they bought from your competitor. If they bought it from you - thank them and see how they are enjoying the product.
• Send them links to your products – if you discover someone discussing their interest in a particular product, feel free to send them a link to what you have to offer.

Listen & Converse

Use Twitter as a public platform to show that you are an authority and genuinely help people.

• Solve problems and lend help
• Discuss the current state of your industry
• Show brands that you like

Share Interesting and Useful Content

The single most powerful thing Twitter is good for is to disseminate valuable or interesting information. Based on your niche you should tweet out articles, pictures, and videos that your audience will enjoy. This is a great way to start up conversations with other Twitter users who are interested in the same type of things your online store offers.

Get Busy on Youtube

YouTube usually ranks around the second or third most popular search engine on earth. It provides a powerful tool for business owners and has an unlimited amount of creative ways in which you can drive traffic and sales to your e-commerce store.

One of the main advantages of YouTube is that your video will be included in Google and YouTube search results. Each video you create is a piece of inbound marketing content that will help you sell for years to come.  You can also use YouTube videos on your own website to help communicate the benefits of your products.

What Kind of Content Should You Produce?

In general, some categories of content for you to consider are:

• Educate –Produce videos such as visual buyer’s guides, compare and contrast demonstrations, and “how-to” videos.
• Solve Problems –Instructional videos always make great video content. You could probably go on for years showing your customers how to solve problems through videos.
• Interview Professionals –If you are in a sporting goods industry, usually interviewing professional or even amateur athletes can make great content. But even professionals in woodworking or cosmetic industries have very valuable things to say to your audience.
• Describe Phenomenal Products – If you have some interesting products in your inventory, then go ahead and create videos explaining the amazing features of these products.

YouTube Power Tips

• Take Advantage of Your Free Links: Be sure to link to your product or category web page inside your YouTube description. Not only does this help direct YouTube traffic to where people can buy your products, it also helps with your search engine optimization efforts.

• Track Your Video Performance with Youtube Analytics: With YouTube analytics, not only can you monitor your views over time, but you can also get to the bottom of things like the source of traffic, your audience demographic, as well as your how well your video retains attention.

• Keep Your Introductions Short and Get to the Point: It is a common newbie mistake to produce long video introductions. Get straight to the point and your message quickly - no longer than 3 seconds into the video.

Work it on Instagram

What makes Instagram so popular is that it is basically Facebook boiled down to its single most engaging function: sharing photos. Throw in some brilliant photo filters and you have got one of the fastest growing online communities to date.  And of course, Instagram is also a great marketing tool for your business with a lot of potential for getting you that first sale. So, let’s discuss just how you and your business can benefit from Instagram.

Delight the World with Your Photos

The whole point of “Instagramming” is to take photos that will generate some sort of positive and viral reaction. The worst thing you can do on Instagram as an online retailer is to upload thousands of white-background product pictures and hope to get tons of traffic.

How to #Hashtag

Knowing how to “hashtag” is key to getting more exposure on Instagram. It is a great way to catch the attention of people from all over the world to your account page. The key to “hashtagging” though is to make use of a mixture of broad and specific terms for your hashtags.

Photo Tips

Instagram does not let you link to your online store from individual posts (they only allow you to link in your bio). So you have to be clever about how you get people to know what you do.

• One way to get people to your store is to watermark your images with your domain name:

 

• One thing to keep in mind about Instagram is that it will crop your images into a square. So if you are going to watermark your images, be sure that you don’t put your domain name in any corner of your photo. Take a look at what happens to the photo above once it’s cropped into a square:

 

• The next thing you may consider testing is to put in coupon codes on your photos.

 

Run a Contest with Instagram

Instagram is a great tool to build buzz around your product which not only can help your brand go viral, but also lead to that holy grail of that first sale you are after. Getting started with running a contest on Instagram is pretty simple:

• Choose an incentive (prize)
• Pick a campaign hashtag
• Create a contest "theme"
• Aggregate and display the photos online

Final words about the secret of Instagram

Use Instagram with the intent to engage your followers with something fun, entertaining, and eye-catching. Otherwise, you will end up putting mediocre content out there that would not attract interest from others, much less their hard-earned cash for your goods.

Inspire with Pinterest

Pinterest is a great new visual social platform that is increasingly becoming a powerful source of customers for online store owners. Since it is primarily a visual experience, it is a great place for your product photos to shine. However, you must have a few creative bones in your body to get it to work. The effort is well worth it, though, especially considering that visitors referred from Pinterest are 10 percent more likely to make a purchase from you.

Here are some of the great ways through which you can gain customers via Pinterest-

• Create a testimonial board – If you receive hand written testimonials from customers, snap a photo of them and pin them to a dedicated board for testimonials.
• Use hashtags – Just like Twitter, Pinterest allows hashtags. For specific subjects, be sure to use hashtags. For example, if you run an online store specializing in women’s dresses you might use hashtags like #formalwear, #prom, #fallfashion.
• Host a contest – You can promote a contest where your fans and followers can create boards about your brand or around the products you sell. This is a great way to generate interest in your brand and get other Pinterest users involved.

There are probably a thousand or more ways to spin your Pinterest marketing to generate online sales. However, the best way to find out is to get your hands dirty and start pinning, start generating traffic, and the more visitors you get, the more likely one of them is bound to give you your first sale.

 

3. Email campaign & marketing

According to a report of Direct Marketing Association, email has an ROI of about 4,300%. While on the other hand, a study of Baymard Institute says that 67.45% of shopping carts are abandoned before they’re completed. This happens for various reasons:

• They got distracted and forgot about completing the transaction.
• They accidentally closed the browser window and did not bother to reopen it.
• They decide to ask a friend or the significant other’s opinion about the purchase.

The incidence of abandoned carts can be reduced by email recovery campaign. Now, you must be wondering what I meant with email recovery campaign. So, let me tell you that this is a method of convincing your customer to complete their purchase. Estimates reveal that savvy retailers will be able to recover about 63% of their lost revenue through “Email Recovery Campaign’.

In place of the default email sent through your platform, you will get much better results when you strategize and customize your emails. Build a sequential strategy for your clients.

For example- 1^st send a reminder email after abandoned cart telling them that something is left in their cart. Show them the pictures and the benefits of the products. 2^nd email (which is usually be sent after 24 hours of reminder mail), is called as objection handling mail. This mail usually asks customers about the reason for not buying. Run this mail for a month. At the end of the month, you will have an enough database with you of the shortcomings and reasons of not buying. 3^rd and the last, send them a discount mail (this mail is usually sent after 72 hours of objection handling mail, offering best discount offer which suits your margins.

Apart from this for getting response of Email campaign & marketing, one can also use the following tactics:

• Send welcome mail when a customer subscribes to your mail.
• Nurture customers regularly.
• Once you get the customer, treat them like royalty because customer retention increases your profitability.
• Be in touch with email receipts because these emails get the highest engagement scores out of any emails you send.
• Re-engage with your customers when they stop buying, clicking and opening your emails.

So, plan your email marketing strategy and campaign wisely to generate sales out of it for your Shopify store.

Example of Email campaign & marketing

   

 

4. Follow Content Marketing Strategies

Content marketing is a keystone for catching the attention of customers and maintaining a customer base. It is the publication of any type of content from text to video with the intention of attracting and retaining customers or clients. Although businesses may employ different tactics in regard to content marketing, the objective here is basically the same–to boost business. When you market your content efficiently, you should see that reflected in your Shopify sales.

 1. Prioritize on-site content

Content marketing is an excellent way to assist your brand to distinguish its voice in a highly competitive market, particularly with on-site content like a blog. In terms of the sales funnel, you are hitting your audience during three key stages:

• Awareness: More than 80 percent of consumers use a basic online search to find out more about a brand, and on-site content is crucial if you want to optimize your search engine rankings.
• Trust: Providing valuable on-site content will distinguish you as a thought leader in your industry.
• Conversion: Demandbase generated $1 million in new business from an on-site bundle that included a white paper, infographic, webinar, and SlideShare.

If you consistently publish valuable content for six months, you will surely see significant bottom-line benefits, such as growth in search ranking, traffic, leads and conversions for your Shopify store. If you already have a sizable audience, then on-site content will work sooner and better for you.

2. Outline a targeted promotions strategy for off-site content

When designing a content marketing strategy, you should focus on off-site content just as much as on-site content. For your off-site content to be effective, you need to outline a highly focused promotions strategy that targets high-authority sites, specifically those your audience are already visiting. The benefits include the following:

• Improved search rankings through inbound links.
• Gets your brand in front of new audiences.
• Growth in traffic to your site where you can host more highly branded content, which presents a better conversion opportunity.
• Leverage sites and social platforms where you target demographics hangs out.
• Focusing on earned reach versus relying simply on natural syndication will ensure you get the desired ROI for your Shopify store from your content.

3. Be patient

It’s clear that a mix of on- and off-site content can attract new consumers, drive traffic, and convert leads, but when can you expect results? A successful content marketing strategy can increase traffic by 850 percent, but some of the most impressive results that directly impact your funnel truly can be felt after a year. And whether your focus is on or off site, there are similar KPIs you should monitor for both efforts. These are some common KPIs:

• Organic traffic
• Unique visits
• Inbound links
• Social shares
• Domain Authority
• Press mentions
• Number of impressions
• Increased search rankings

The key to achieving bottom-line outcomes from content marketing comes from carefully crafting your content to create a value-added link between your business goals and the needs of your customers. Don’t forget to pair your content marketing strategy with an optimized website, or you will hamper your ability to generate results.

 

5. Add More Product Reviews

Online reviews create magic for your online store. It has several benefits. Usually, customers tend to read the review of the product before making the purchase of it. According to people claim, 70% of the customers consults reviews and ratings before making the final purchase.

Here are some more stats that show you the importance of product reviews for your Shopify store-

• According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates.
• 63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011).
• Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting and spend 11% more than visitors who don’t interact with UGC. (Bazaarvoice, Conversation Index, Q2 2011).
• Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers, according to a survey of US internet users by online video review site EXPO. (eMarketer, February 2010).

Product reviews are good for social proof as well as SEO perspective.

 

Example of Product Reviews

Here, we are providing you how product reviews build trust for a particular product and influence customer to make the purchase.

 

Adding ratings and reviews to your Web site is easy, but you need a plan. Consider how you will:

• Give Reviewers a Chance to Express Themselves: People who review products on a Web site might fancy themselves experts in the subject area. Offering the option to post a profile may encourage more reviews by giving them the chance to show off their expertise. This not only helps you gain more reviews, it makes the reviews more valuable to customers by exposing biases and establishing credentials.
• Get Your First Reviews: Naturally, you’ll start at zero, and you’ll need to work to get those first few reviews. You can try a strategy that worked for pet supply retailer Petco. The company offered anyone who wrote a review a chance to win a $100 gift certificate. Petco built up its reviews and gave customers something valuable in return.
• Hold Reviewers Accountable and Monitor Posts: You may fear that people will post inappropriate and offensive comments (as you should). Find a way to monitor posts and protect your brand image. Start by requiring reviewers to register their information and create a password-protected username before they post a review. They’re more likely to post serious comments when they’re not anonymous. Post your privacy policy on your registration page to assure reviewers that you will not share their personal information with third parties.

Benefits Abound

When you’ve successfully added reviews to your site, you’ll find many other benefits, such as:

• Improved search engine ranking as a result of additional fresh, relevant content
• Increased sales of highly rated products
• An understanding of the flaws with poorly rated products
• Insight into how your customers use your products

 

6. Add credibility to your copy & enhance your visitors' trust

It's vital that your sales copy establishes your credibility: It's through this process that your visitors come to trust you and feel comfortable enough to buy from you. There are several ways you can do this effectively and we'll talk about two of the quickest and easiest ones here. If you're not already using these techniques, revamp your copy and test it against what you're using now. You'll be surprised by the difference.

One of the best ways to establish your credibility is to include customer testimonials in your sales letter. These should be excerpts from genuine e-mails or letters from customers expressing how your product or service helped solve the particular problem they faced. This last point is important: A customer testimonial that states how your product benefited them is much more effective than one that just says something like, "Your product is great!"

You can also enhance your credibility by adding a section to your copy that outlines your credentials, experience and any background information that makes you qualified to solve your target audience's problem. Your aim should be to effectively convince readers that you are the best person to offer them a solution to their problem.

Focus on your site visitors--not yourself. The most successful sales copy focuses on the reader. Too often, business owners neglect this simple golden rule. Look carefully at your sales copy. Is it filled with references to "I," me" and "we"? Instead of using sentences like "I designed my time-management software with the busy homeowner in mind," try "Your new time-management software will free up hours of time for you to spend with your family." So try searching for "I," me" and "our" in your sales copy and replace them with "you" and "your."

 

7. Instill urgency & convince readers they need to buy now!

It's very important that your sales copy instill a sense of urgency in your visitors, compelling them to buy now. The best place to do this is toward the end of your sales letter, near the call to action (when you ask for the sale). Here are a few of the most effective ways to create a sense of urgency. Try testing each one against your current copy:

• Offer a limited-time price discount where visitors must buy before a certain date with the purpose of qualifying for the discount.
• Offer additional bonuses for free if visitors buy within a certain time frame.
• Offer only a limited quantity of your products or services.
• Offer a limited quantity bonus.

 

8. Remove any references to "buying" from the top fold

People usually go online looking for free information. If you start your sales pitch too early in your copy, you may end up losing them before you've had the chance to hook them. You first need to get them interested in what you have to say by relating to a problem they're facing--and how you can solve it. Once you've accomplished that, you can start to sell to them.

Here's an easy way to improve the tone of your sales letter: Try removing references to "buying,"cost" and "sale" from the top fold, and compare the results to the copy you're using now. Remember, don't mention anything to do with making a purchase or spending money until after your reader is interested in your product and trusts you enough to buy from you.

 

9. Boost your product's desirability by adding images

Images of your products make them seem more tangible and "real" to your visitors and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale--you may need to highlight the product benefits and value before you reveal exactly what it is.

Test placing images near the top of the page vs. placing them near the call to action at the bottom (where you're asking for the sale). You should also test adding images to your order page, and test the response to using no images at all. By carefully analyzing sales during each test, you'll learn exactly where to place product images for maximum impact.

 

10. Grab attention of "scanners"

Very few visitors to your site will read every word of your sales copy from start to finish. Most will "scan" your copy as they scroll down the page, reading only certain words and phrases that jump out at them or catch their eye.

That's why you need to test highlighting your key benefits to find the right combination that will grab the attention of people who scan rather than read online. This include:

• Using bold, italics and highlighting (sparingly) to emphasize the most important benefits of your offer
• Varying the length of your paragraphs so the page doesn't just look like a block of uniformly formatted text
• Adding sub-headlines that emphasize your key messages and compel your visitors to read the paragraphs that follow
• Leaving the right-hand side of your text ragged (as that's easier to read than "justified" text that uses the whole width of the page)
• Centering important--but short--chunks of text or sub-headlines to further draw them out of the main body of text
• Using bullet lists (like this one) to emphasize key points

 

11. Go Beyond Customer Expectations

Most of the Shopify stores do nothing to catch the attention of the new customers towards their site. You can also treat the new customers like this, or try something new to exert a pull on those buyers. If you will not pay attention to the buyers, they will also see your business as only a seasonal sale and offers destination. If your business is more memorable, it can begin to build a valuable relationship. It’s all about having incredible customer service.

Here are some ideas to go beyond the expectations of the customer, after the seasonal sales:-

• Follow-up “thank you” email/note: Try to send a personalized and meaningful thank you note email to each and every customer individually after the sale is over. This will sound crazy. Automation also works here but the magic you can see after sending individual emails will not be created in automation. If you truly wish to be noticeable, take some time out and customize the notes.

• Follow-up coupons, gift cards & discounts: A simple way to get people back to your store is to offer them a coupon, free gift card, and discounts. This might be enhanced a few weeks after their purchase to attract them to come back.

• Be active rather than reactive: Most businesses look forward to customers to have an issue or question before offering assistance. Your business can stand out by being proactive. Ask your customer if they need help assembling your product, ask if they have any questions, and ask what their experience with your product has been like so far.

• Provide fast service while every other business allows themselves to get overwhelmed: The holiday season creates more customer support requests than any other time of the year. In place of allowing it to slow you down, work to halve your response time during the holidays. Hire a temporary support person, enable live chat on your website and have your phone on you to quickly respond to emails.

• FB message /Tweet new customers: Not all brands engage on social media with their customers after their purchase. It’s not always possible, but if you are small or ask your customers to use a hashtag or Tweet you with an image of their purchase, this will provide you an opportunity to engage with your customers and make them feel special.

 

12. Fine-tune your follow-up process

Following up with your customers and subscribers using auto responders (automated e-mails) is crucial to making the most of your sales as well as for attracting more repeat business because it often takes several contacts before someone buys from your site.

In your follow-up e-mails to new subscribers who haven't bought from you yet, you can restate your offer and ask for the sale again. Try sending an immediate follow-up after new subscribers sign up, giving them a reason to return to your site the same day they subscribe. You can test this by sending a follow-up three days after subscribers first visit your site to see which method works best.

Following up with existing customers is just as important. In fact, tests show that 30 percent of customers will buy again if they're given the chance. It helps you develop profitable, long-term relationships with them and allows you to offer "backend" products relating to their original purchase. You can test sending a backend offer immediately after they make a purchase against sending one three days afterward to see which approach generates more repeat business.

 

13. Plug the biggest gaps in your conversion funnel

Do you know where potential customers are dropping out on your website?

If you make use of Google Analytics conversion tracking or a tool like KISSmetrics, you should be able to see a visual representation of where the leaks in your website’s conversion funnel are.

 

With this information to hand, you can begin to research what the cause of these leaks. By surveying customers, commissioning user tests, and even watching a customer use your site, you should start to see ideas for improving the areas of your site that will translate into increases in conversions.

Once you have a set of ideas to test, you can use a tool like VWO or Optimizely to run a split test experiment. By repeating this process, you can systematically improve the user experience and increase the value of all other marketing activity by reducing the barriers for customers to give you money.

 

14. Send an urgent specific discount to your customers

While the results of this campaign are unknown, I was impressed when I came across this email campaign sent out by Petflow.

 

By providing customers with a specific discount of $4.25 that was valid for only 24 hours, they gave existing customers a compelling reason to take action quickly. For a site like Petflow, where pet owners will always likely need something, I imagine this offer was incredibly successful.

Could you test a similar tactic for your website?

 

15. Use Multi-channel Marketing

It’s said that conventional thinking leads to conventional results. If you want to stand out from the crowd, consider how you can appear where no one else does.

How could you use SMS messages or postcards to engage your customers, solve their problems, and increase their loyalty to your brand?

While there are numerous companies that will integrate with your CRM system to enable you to send personalized SMS and personalized messages to your customers, some automation tools like Ontraport are beginning to offer this as standard.

 

16. Turn your likes into leads with social contests

Running a contest on social media sites is one of the most rapid, affordable and scalable tactics I’ve ever come across for capturing email addresses and potential leads.

In a campaign that I ran for a client last year, I managed to collect 681 email addresses of potential leads, 75 of which signed up for their service for a total cost of $37.

 

If you have a large following on Facebook or Twitter, it might be worth using a tool like Wishpond, or Infusionsoft’s GroSocial to turn some of your likes into paying customers.

Conclusion

We have only just scratched the surface on what is possible with Shopify e-commerce store to boost sales in this post.

There are virtually no limits on how far we can segment customers, target them across multiple channels, and personalize our communication. The potential for increasing sales of Shopify store is not to be underestimated.

Hopefully, this post has sparked some ideas that you can experiment with in your own business. Utilize these 16 great tactics in your business from today and very soon you will going to notice the boost in your sales.